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Commitment

Sustainable bedding textiles in evolution

To guarantee the integrity of our brand, we set minimum quotas for the use of recycled yarn for our bed textile end products. Continuously evolving, optimising and striving to meet ever more ambitious sustainability goals is part of nooon's DNA.

Recycle ambition

GRS-02

GRS-certified

Minimum recycled content

Goal

25

50

100

Commitment

Refined bedding innovation

As a leader in bed linen, we want to lead the line ourselves, pushing the boundaries of the market. Sustainability and ecology are constantly evolving. What is considered sustainable today was unthinkable ten years ago, and will probably be obsolete in ten years' time. This is why it’s so important to keep constantly moving, thinking ahead and innovating when it comes to bedding.

3000

3000 tonnes of textiles are

recycled by Purfi every year.

97%

 

less

water consumption

 

1242 l/kg cotton

 

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* These figures are based on an external Life Cycle Assessment of 1 kg of Purfi cotton. These indicative figures are by comparison with 1 kg of virgin cotton.

43%

 

lower

electricity consumption

 

41.58 MJ/kg cotton

 

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* These figures are based on an external Life Cycle Assessment of 1 kg of Purfi cotton. These indicative figures are by comparison with 1 kg of virgin cotton.

98%

 

cultivation

area saved

 

9.14 m2/kg cotton

 

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* These figures are based on an external Life Cycle Assessment of 1 kg of Purfi cotton. These indicative figures are by comparison with 1 kg of virgin cotton.

49%

 

CO2

savings

 

4.5 kg CO2/kg cotton

 

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* These figures are based on an external Life Cycle Assessment of 1 kg of Purfi cotton. These indicative figures are by comparison with 1 kg of virgin cotton.

Quotemarks

Choosing nooon sustainable fabrics is like sleeping without a care in the world.